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Jason Cruz

Controversy arises over Gatorade sponsorship

September 20, 2013 by Jason Cruz 9 Comments

Yesterday, MMA Payout reported that Jon Jones had secured a sponsorship with Gatorade.  Today, the actual terms of the sponsorship became muddy as ESPN’s Darren Rovell indicated that no deal was made and then later clarified that its actually is a “one-off” deal.   Rovell initially tweeted: Despite reports that Jon Jones has signed a […]

Filed Under: sponsorships, UFC

Mayweather-Canelo fight hits 2.2M PPV buys according to Showtime

September 19, 2013 by Jason Cruz 15 Comments

Kevin Iole of Yahoo! Sports reports that “The One,” the fight between Floyd Mayweather, Jr and Canelo Alvarez will do about 2.2 million PPV units in the U.S. for $150 million making it the highest grossing boxing PPV ever.  As a result, its believed that Floyd Mayweather could make $70-80 million while Alvarez will make […]

Filed Under: boxing, Golden Boy, pay-per-view, payouts

Gatorade to sponsor Jon Jones

September 19, 2013 by Jason Cruz Leave a Comment

MMA Fighting reports that Jon Jones will be the first UFC star to sport the Gatorade logo in the Octagon when he defends his Light Heavyweight title this Saturday.  Notably, Jones now has deals with Nike and Gatorade. Via MMA Fighting: “It’s great that a company like Gatorade sees the value that their products bring […]

Filed Under: sponsorships, UFC

Fox Sports apologizes for Sonnen’s comments

September 18, 2013 by Jason Cruz 8 Comments

MMA Fighting reports that Fox Sports apologized for remarks Sonnen made during his Fox Sports Live “crossover” appearance with the Fox crew on Monday.  Sonnen attempted to make a pop cultural reference using Rihanna which has gotten him in trouble. In Fox’s “roundtable” talk with a bunch of random talking heads and Gary Payton, the […]

Filed Under: FS1, Public Relations, TV, UFC

Mitrione atones for Fox comments in article

September 18, 2013 by Jason Cruz 6 Comments

Outsports.com (via Bloody Elbow) ran an article on Matt Mitrione in which he regrets the comments he made about transgender MMA fighter Fallon Fox.  The interview covers several topics and is a form of atonement in which the UFC suspended and then fined the Heavyweight. Mitrione stated to Outsports that he “made a fool of […]

Filed Under: Public Relations, UFC

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