Forbes.com wrote a piece on Johny Hendricks and his sponsor Reebok in light of his victory in the Octagon at UFC 171. Notably, one of the takeaways from the articl focused on the fact that Reebok’s main goal was not to sponsor MMA fighters but to develop Reebok’s Fitness Marketing division. It was noted that […]
Bellator 112 DVR +3: 748,000 viewers
MMA Payout has learned through a Nielsen source that the DVR plus 3 ratings for Bellator 112 last Friday raised the overall viewership to 748,000 viewers. The additional numbers drew the peak viewership up to 1,220,000 viewers. The peak occurred twice according to the Nielsen source, both (10:57pm and 11:01pm) during the Curran-Straus main event. […]
Canelo and Garcia produce for Showtime-Golden Boy
Showtime and Golden Boy Promotions should be happy with the past two weeks as its promotion has produced good numbers on PPV and on Showtime. Canelo Alvarez’s first time headlining a boxing PPV has produced “well over 350,000 buys” according to Showtime and Golden Boy Promotions. Alvarez stopped Alfredo Angulo in the 10th round of […]
UFC 171 Prelims: 305,000 on FS2
MMA Payout has learned that the UFC 171 Prelims on Fox Sports 2 received an average viewership of 305,000. The prelims were moved to FS2 to compensate for the Pac 12 and Big East tournament Finals which were held during the same time as the event. The prelims on Saturdays received a 0.56 rating in […]
Bellator MMA signs Bamboo Nutra as sponsor
Bellator MMA has signed on with global health supplement and lifestyle company Bamboo Nutra as its “Official Nutrition and Supplement Partner” for the promotion. According to a Bellator press release the partnership will begin on April 4th on Spike TV at Bellator 115. Via Bellator press release: Bamboo Nutra will be strategically integrated throughout all […]