MMA Payout has learned via a Nielsen source that Glory 16 this past Saturday night received an average of 498,000 viewers with a peak of 815,000 in the 10pm quarter hour. The event featured the first (and maybe the only) appearance of Pat Barry, Anderson Silva the kickboxer and an entertaining main event featuring Marc […]
Survey compares UFC and Boxing fans
The Sports Business Journal reports on the Scarborough annual survey which tracks the habits of avid fans of the UFC and pro boxing. The Scarborough survey of over 200,000 U.S. residents age 18 and older indicates that 12.1% of the U.S. general population says they are very or somewhat interested in pro boxing, while 10.8% state the […]
Bellator 118 overnight ratings: 701,000
MMA Payout has learned from Nielsen sources that Bellator MMA Live 118 received an overnight rating of 701,000 average viewers with a peak of over 1 million for the Joe Warren-Rafael Silva main event. Despite the NBA Playoffs, the 1.022 million viewers is the fourth time this season the peak has surpassed the 1 million […]
UFC-Nike butting heads over fighter appearances?
Last week the Strait Times reported on a developing story that underscored the continuing tension between Nike and the UFC. A Nike-sponsored world tour which touts appearances by Jon Jones, Anderson Silva and Georges St. Pierre is being called “false advertising” by the UFC. The 11 city overseas tour began in Paris May 5th and […]