The Sports Business Journal has a report on the Time Warner synergy in promoting the Mayweather-Ortiz fight set to go this Saturday. This was the first time that HBO received help from its other outlets to promote a PPV fight. Notably, CNN ran HBO’s 24/7 series over its network as well as having Victor Ortiz […]
Archives for September 2011
Triple H calls out the UFC
WWE star Triple H stated in an interview with AOL Moviefone that the WWE does not need to evolve in response to the growing popularity in the UFC and MMA. In fact, he suggests that the UFC product needs more of an entertainment component. Via AOL Moviefone (h/t MMA Fighting) : Moviefone: How do you […]
MMA Promotion ProElite & UFC Hall of Famer Featured on CBS’ Hawaii Five-0
It looks like CBS is not completely done with MMA just quite yet. Los Angeles based MMA promotion ProElite and CBS top rated show “Hawaii Five-0” have teamed up to create an episode based around the sport of Mixed Martial Arts and UFC & MMA Hall of Famer Chuck Liddell. ProElite’s Head of Fight Operations […]
Global streaming for Bellator on Spike.com
MMA Junkie reports that Bellator will be streaming its preliminary fights worldwide on Spike.com starting this Saturday with Bellator 50. Last week Bellator and Spike.com began streaming its preliminary fights online. Bellator sent out the announcement via its twitter account. Payout Perspective: This is a good move for the company as it gives it broader exposure for […]
The state of MMA sponsorship
MMA Fighting had a piece on the state of sponsorships in MMA. It was a revealing look behind sponsoring of fighters in MMA. Overall the piece depicts the sponsorship game as a huge investment for companies with a tenuous rate of return. For fighters, its a necessity to supplement their fight income as well as keep […]