UFC Heavyweight Frank Mir has signed a sponsorship deal with UFC’s official energy drink maker Xyience. Mir will be a brand ambassador for Xyience through 2012. Via Xyience press release: Like XYIENCE, Mir is based in Las Vegas and will be a key component of the brand’s marketing initiatives throughout the Southwest and Rocky Mountain […]
Archives for September 2011
Bellator 51: 158,000 viewers
MMA Junkie reports that Bellator 51 held Saturday night drew an average of 158,000 viewers on MTV2. The results were up from last week but still an overall disappointing rating. The opening of the bantamweight tournament for Bellator featured a highlight reel knockout of Joe Warren by Alex Vila. But, it faced stiff competition from […]
UFC 135 Prelims: 1.6 million viewers
Spike TV to air Cain-JDS marathon opposite UFC on Fox 1
MMA Junkie reports that Spike TV will air a Junior dos Santos-Cain Velasquez marathon opposite UFC on Fox 1 on Saturday, November 12th. The counter-programming efforts by Spike is another sign of the unhappy ending between the network and the UFC. Via MMA Junkie: On Nov. 12, Spike TV will air a “UFC Unleashed” marathon […]
UFC 135: Payout Perspective
Welcome to another edition of Payout Perspective. In the main event, Jon Jones defeated Quentin “Rampage” Jackson to retain the Light Heavyweight title. Jones stops Rampage Jon Jones handled Rampage Jackson to retain his Light Heavyweight title. Its becoming apparent that Jones’ length is his greatest attribute. Jackson looked motivated, in shape and had the […]