Dan Rafael via twitter reports that Saturday night’s HBO fight between Jean Pascal and Bernard Hopkins received 1.8 million viewers making it the most watched HBO fight since 2009. Payout Perspective: Very good ratings for this fight. Of course, there was bad blood between the two and BHop, despite his fighting style, can sell fights. […]
Archives for May 2011
Affliction opens up largest store in Seal Beach
MMA lifestyle apparel brand Affliction Clothing is set to open a 5,000 square foot retail location at its world headquarters in Seal Beach, California. According to a press release, the SoCal location is holding a grand opening June 4th. This will be the 10th Affliction Clothing store. Via Affliction’s press release: Consistent with Affliction’s attention to […]
NY senate passes bill to legalize MMA
On Monday, legislators in the New York state senate passed a bill (42-18) which would legalize MMA in New York. The bill must get through a final Assembly floor vote for the proposed legislation to become law according to a UFC press release. The release provided by the UFC’s public affairs firm stressed the economic […]
Bellator 45: 264,000 viewers
Coming off of last week’s highest rated showing on MTV2, Bellator 45 scored a strong 264,000 viewers this past Saturday. The show received season-high ratings in Men 18-34 (0.4) and Men 18-49 (0.33) according to an email received by MMA Payout from MTV2. According to the email from MTV2, the telecast peaked at 360,000 viewers at 9:30 […]
Edge Shaving Gel becomes UFC sponsor in July
The Sports Business Journal (subscription required) reports that Edge Shaving Gel will become a sponsor of the UFC starting in July. The sponsorship includes endorsement deals for five UFC fighters. The Journal writes that financial terms were not announced. Edge is familiar with the UFC as it is a sponsor of The Ultimate Fighter although […]