Television is inherently competitive. There are a limited number of viewers and nearly limitless viewing options. Those that succeed do so on the basis of consistent and engaging content that drives viewership. Thus, the latest shift in the industry towards dual revenue (advertising and carriage fees) is born as much out of a necessity to fund […]
Archives for January 2011
Should the UFC Book Events Around NYE?
After disappointing UFC 125 attendance, gate, and estimated PPV numbers were released, fans were left asking if it’s worth the UFC’s effort to keep hosting shows on NYE weekend, as they have done for the past two years. In order to analyze and compare both NYE events from the last two years, we will first […]
Toyo Tires returns as official sponsor of the UFC
Safe Auto Insurance becomes official UFC sponsor
MMA Payout had the opportunity to talk to Safe Auto Insurance about its recent move to become an official sponsor for the UFC. Safe Auto Insurance is the only insurance company that is a sponsor of the UFC. As MMA Payout reported last year (here and here), Safe Auto Insurance began sponsoring fighters in late […]
UFC to live stream prelims on Facebook
The UFC will use its Facebook page to show two prelim fights for this Saturday’s UFC Fight for the Troops. Via UFC press release: By liking Facebook.com/UFC, fans will gain access to a live stream of the lightweight battle between Cody McKenzie (12-0) of The Ultimate Fighter® and veteran Yves Edwards (39-16-1), as well as […]