Jon Show of the Sports Business Journal reports that Leverage Agency and Top Rank plan to partner in what they are calling the first advertising and sponsorship upfront in the history of boxing. “Before this, boxing was a lot of one-off opportunities,” said Ben Sturner, CEO of the Leverage Agency. “We’re coming with more robust […]
Archives for January 2010
Faber the Consummate Self-Promoter
John Morgan of MMAJunkie looks at how Urijah Faber has been able to parlay his childhood acting and drama experiences into a nearly peerless set of promotional skills. While Faber’s athletic training has proved more than competent in his time with the organization, his comfort in the limelight shines through each and every time Faber […]
Winter Under Armour Campaigns Utilize St-Pierre
The year of 2009 was pretty kind to Georges St-Pierre. The UFC Welterweight Champion successfully defended his belt on two occasions and signed ground-breaking endorsement deals with both Gatorade and Under Armour. While he’s appeared in numerous Gatorade ads and commercials since last March, his latest endorsement deal with Under Armour is just now getting […]
MMAPayout.com’s 2009 Best in Business Awards
FIGHTER OF THE YEAR – GEORGES ST-PIERRE St-Pierre had an incredible 2009 both in and outside of the Octagon. The UFC’s welterweight champion improved his record to 19-2 and established himself as a top sporting attraction with convincing victories over BJ Penn and Thiago Alves at UFC 94 and UFC 100, respectively. He also broke barriers for the sport of mixed […]
Bellator CEO Rebney Talks MMA vs. Boxing
Jonathon Snowden of Heavy.com has done a piece with Bjorn Rebney that looks at some of the differences between MMA and boxing in terms of business, demographic, and the overall nature of both sports: Like Gary Shaw and others around the country, Rebney is a boxing guy newly converted to MMA. There is an important […]