Today, Under Armour announced that it signed MMA superstar Georges “Rush” St-Pierre to a multi-year endorsement deal. Below is the press release, followed by some Payout Perspective: UNDER ARMOUR THROWS KNOCK-OUT PUNCH BY SIGNING MMA CHAMPION GEORGES ST-PIERRE AS A FACE OF THE TOP-SELLING ATHLETIC BRAND In A Multi-Year Endorsement Deal, St-Pierre Will Be Featured in Under […]
Archives for November 2009
Fedor vs. Rogers Commercial Spots Sold-Out
Loretta Hunt of Sherdog.com is reporting that commercial ad slots have sold out for Fedor vs. Rogers on CBS: “I’d say this was probably a quicker sellout than the EliteXC shows,” said Kahl, who added that the addition of top-ranked heavyweight Fedor Emelianenko has piqued interest in “premium advertisers” from the auto, movies, and video […]
Japanese Drug Testing Cost Prohibitive?
Last week, Japanese MMA website Nightmare of the Battle reported on the apparently exorbidant cost of drug testing in Japan: The managing director of the Japan Muay Thai Federation, which is one of the organizations under the new Japan Martial Arts Federation, talked about this new federation. One thing he said is that doping […]
Emelianenko, M-1 Allege Breach of Contract by Affliction
MMAPayout.com has learned that Fedor Emelianenko and M-1 have brought suit against Affliction Clothing and Affliction Entertainment in Federal Court. The complaint alleges breach of contract and breach of the implied covenant of good faith and fair dealing as it relates to a series of agreements between Emelianenko, M-1, and Affliction. The complaint obtained by […]
DVR Data Pushes TUF 10, Episode 3 Ratings
MMAPayout.com has learned that the Live+7 Day playback data (DVR) for the third telecast of TUF 10 (Wed 9/30) has pushed the episode’s ratings even higher: The Live+Same Day M18-34 rating was a 6.81. The addition of 7 day playback increased the number to a 7.34 – an increase of +8%. The average audience increased […]