The Sports Business Journal released its highly anticipated “High Tech, High Stakes” issue this week, and there were a couple of very interesting pieces that caught the attention of MMAPayout.com. In one of his articles, Eric Fischer looked at the potential for motion tracking technology to gain further acceptance and prevalence in sports television. Motion […]
Archives for November 2009
New UFC Magazine Hits Shelves
The new UFC magazine is set to hit store shelves with Brock Lesnar on the cover: MMAPayout.com is reminded about the recent discussions we’ve had regarding the magazine, it’s distribution, and the advertising clientele it’s looking to draw. Here’s a summary: UFC magazine distribution numbers MMAPayout has learned that the UFC Magazine will increase its […]
EA MMA Adds Rogers & Shields
Loretta Hunt of Sherdog.com is reporting that EA Sports have signed Brett Rogers and Jake Shields to be a part of their untitled MMA video game: Rogers and Shields join previously revealed participants and Strikeforce stablemates Emelianenko, Gegard Mousasi, Renato “Babalu” Sobral, and Jay Hieron. Jason Miller and recent Strikeforce signee Muhammed Lawal will also […]
Fedor vs. Rogers: Payout Perspective
Welcome to another edition of Payout Perspective: This week we’ll be taking a look at Strikeforce’s debut on CBS Primetime held this past Saturday, November 7th outside of Chicago, Illinois at the Sears Centre. The evening featured a heavyweight clash between Fedor Emelianenko and Brett Rogers, but also notable appearances from Jake Shields, Jason Miller, and Gegard Mousasi. […]
DVR Playback Confusion: Ratings & Ad Spot Value
Bill Gorman of TVbytheNumbers talks about the confusion that the NY Times is likely to create with a recent article stating that DVR playback is actually helping (and not hurting) commercial ad viewership. Everyone is used to program ratings increases from “DVR viewing” being defined as the increase from Live+SD program ratings (which is available […]