Recapping some of this week’s stories that we didn’t cover for one reason or another. Payout Perspective: There are two sides to every story and the latest on the DirecTV-Versus impasse indicates that it’s about more than just fees. DirecTV attempted to move Versus to another tier in its programming, which would have taken Versus off […]
Archives for September 2009
UFC Lobbying for Criminal Code Changes at Federal Level in Canada
The Canadian Press have divulged an interesting piece of news today, relaying that the UFC has hired former Ontario premier David Peterson to help lobby the Canadian government to amend Section 83 of the Canadian Criminal Code to include mixed martial arts as an acceptable, legal form of prizefighting. The UFC has turned to some […]
Bellator Season 2 Delay to be Costly?
In an interview with MMAFanhouse this week, Bellator CEO Bjorn Rebney took the time to discuss the delay of Bellator’s next season and his plans for a third season set to follow later in 2010: Payout Perspective: The delay between Season 1 and Season 2 sort of begs the question, might Bellator lose some of […]
WAMMA’s September Rankings
The World Alliance of Mixed Martial Arts – WAMMA – has re-emerged from MMA’s graveyard in recent weeks to make a series of announcements related to new business partnerships and staff restructuring. Then the organizaiton took another step forward on Monday in announcing their latest series of MMA rankings. Below is an abridged copy of their […]
Anheuser-Busch Adjust Approach to Sports Sponsorship
Terry Lefton of the Sports Business Journal documents Anheuser-Busch’s plans to tackle sports sponsorships – a major component of their product marketing strategy. Since the introduction of Bud Light in 1982, A-B has pursued an approach under which Budweiser and Bud Light have been paired with the brewer’s largest sports sponsorships. Now, individual brands will […]