The Wall Street Journal is reporting that Anheuser Busch InBev is looking to “tweak its marketing campaign and ratchet up spending” in order to revitalize its Bud Light brand in the face of weakening sales: Dollar sales of Bud Light fell 2.5% in U.S. food, mass-merchandise, drug and convenience stores in the 13-week period ended July […]
Archives for August 2009
Ed Soares Addresses Silva-to-205 Speculation
Ed Soares has reached out to MMAweekly in an attempt to end speculation surrounding a possible permanent move by his client, Anderson Silva, to the UFC’s light heavyweight division: A recent column by Yahoo! Sports writer Dan Wetzel stated that Silva’s manager, Ed Soares, told UFC President Dana White that his client was willing to make the move […]
Anderson Silva Looking to Avoid “UFC Champion” Clause?
Since destroying Forrest Griffin at UFC 101, Anderson Silva is reportedly interested in abandoning his UFC middleweight belt, ostensibly because he desires a greater challenge that only the light heavyweight division can provide. What if that isn’t the only reason? It’s been well documented that Zuffa contracts are laiden with numerous clauses designed to protect the company’s […]
Dana White Ends YouTube Vlogs
Dana White announced on Tuesday that the UFC would be pulling the plug on the popular UFC video blogs that have appeared on Youtube, and subsequently removed all blog-related content from their Youtube channel. Dana’s vlogs proved to be an extremely effective way to use today’s social media and reach the MMA demo at relatively low cost. It stands […]
Michael Schiavello Now Calling MMA on HDNet
DALLAS (August 11, 2009) – HDNet is proud to announce internationally renowned broadcaster Michael Schiavello as the new voice of MMA events on HDNet. Schiavello, known as “The Voice,” is one of the world’s leading combat sport broadcasters thanks to his trademark mix of entertaining one-liners and unparalleled understanding of MMA. Schiavello currently serves as […]