UFC Bantamweight champion T.J. Dillashaw has signed a sponsorship deal with Everlast as announced by the company via tweet. Dillashaw is set to make his second title defense against Renan Barao this Saturday at UFC on Fox 16. Despite the talk of the sponsorship market shrinking due to the Reebok deal, Dillashaw has a deal […]
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Ratings from Saturday night’s events on HBO-Showtime
ESPN’s Dan Rafael reports the ratings from Saturday’s boxing events on HBO and Showtime. The shows went head to head with two intriguing main events. HBO had the much anticipated fight between Lucas Matthysse and Ruslan Provodnikov drew 1.243 million subscribers and peaked at 1.38 million. Rafael also reports that the fight between Julio Cesar […]
PBC draws 3.4 million viewers Saturday
Bloody Elbow reports that Premier Boxing Champions received an overnight viewership of 3.4 million viewers in its debut in network prime time Saturday Night. It was the most watched boxing broadcast since 1998. The adjusted ratings from the fast overnights Saturday of 3.13 million reflect a strong showing for the night despite the fact that […]
PBC debut on NBC draws 2.53 rating/5 share
The debut of Premier Boxing Champions in network prime time scored with a 2.53 rating and 5 share in overnight ratings on Saturday night in the 9-11pm ET time slot. UPDATED: 12:24pm PT 3/8/15 – According to Television By Numbers, PBC from 8:30pm-11pm ET drew 3.13 million viewers and a 1.0 share rating among adults […]
Paige Van Zant scores Reebok deal
UFC women’s strawweight Paige Van Zant has signed an individual sponsorship deal with Reebok. Van Zant, who was a featured contestant on The Ultimate Fighter 20 last year revealed the sponsorship via her social media accounts and the official Reebok Women twitter account confirmed the signing. The 20-year-old Van Zant is very popular and although […]