“The piracy of live sporting events is illegal; it kills jobs, and threatens the expansion of U.S.-based companies.” Lorenzo Fertitta, CEO of Zuffa, LLC, owner of the Ultimate Fighting Championship® (UFC®), prepared statement before the United States House of Representatives Committee on the Judiciary. In a statement before the House Judiciary Committee in December 2009, […]
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Versus Cancels “The Daily Line” Due to Low Ratings
Sports Business Daily reports that Versus has canceled “The Daily Line”, which covers MMA content on the network, due to low viewership. Versus has cancelled its daily news show “The Daily Line” after just seven months. A network spokesperson confirmed the move, citing the show’s anemic ratings. Since its April debut, “The Daily Line” has […]
MMAPayout Report From UFC 121: Lesnar vs Velasquez
MMAPayout was on the scene for UFC 121: Lesnar vs Velasquez, which was held at the Honda Center in Anaheim, California on Saturday, October 23rd. The event was headlined by the heavyweight title bout between Brock Lesnar and Cain Velasquez. KEY NOTES FROM THE EVENT: 1) UFC Marketing Campaign: Mission Accomplished – The “First Mexican […]
UFC 121 Storylines: The Cain Velasquez Marketing Campaign
The UFC has not been shy in how they are promoting Cain Velasquez. From the UFC 121 commercial stating that Cain could be the first Mexican champion, to the promotional videos shown below, the UFC is clearly banking on the Mexican fans to rally behind their potential Mexican HW champion Saturday night. El Guerrero – […]
THQ & Zuffa Extend Video Game License Agreement Through 2018
THQ and Zuffa have officially announced an extension of their exclusive video game licensing deal to continue publishing their UFC branded franchises through 2018. THQ Inc. today announced that it has extended its exclusive, worldwide agreement with Zuffa, LLC to publish videogames based on the Ultimate Fighting Championship(R) (UFC(R)) brand through 2018. “We’re very excited […]