Zuffa

Dana White’s “The Fighters” Discovery Debut – 347,000 viewers

January 24, 2014 by MMAPayout Moderator 3 Comments

MMAPayout has learned through Nielsen sources that Dana White’s “The Fighters” debut last night on the Discovery Channel drew an average of 347,000 viewers. The 347,000 viewer average was not good enough to place it in the top 100 cable shows for the day. In fact, there were 9 telecasts on Discovery alone that had a […]

UFC 168: Payout Perspective

December 30, 2013 by Jason Cruz 26 Comments

Welcome to another edition of Payout Perspective. This time we take a look at the last UFC event of 2013 from the MGM Grand Garden Arena in Las Vegas, Nevada. Weidman retains belt after Silva breaks leg Corey Hill. That is what went through my mind as Anderson Silva’s shin was shattered on a Chris […]

UFC going all in for UFC 168 promotion

December 27, 2013 by MMAPayout Moderator 34 Comments

To say that tomorrow’s UFC 168 is an important event for Zuffa this year would be quite the understatement. In fact, the focus placed on UFC 168 has been so strong that some have argued that it has actually undermined the UFC events in between, which caused them to under perform. We will take a […]

13 for 13: No. 8 Zuffa still shut out in New York

December 24, 2013 by Jason Cruz 3 Comments

Another year, another full-court press by Zuffa to hold an event in New York….another disappointment. The Southern District of New York ruled on New York’s Motion to Dismiss and found in favor of the state and dismissed all of Zuffa’s claims except for its claim that the existing statute banning professional MMA in the state […]

13 for 13: No. 9 UFC continues globalization of brand

December 22, 2013 by Jason Cruz 2 Comments

The UFC continued its expansion outside of the U.S. with 13 events abroad. Of the 13 events, 6 were held in Brazil while the UFC returned to Japan for the second year in a row and had two shows in the United Kingdom. Most of the live events were part of the Fuel TV/FX/FS1/FS2 group […]