Due to the World Series being on Fox, WWE Friday Night Smackdown was on FS1 where it outdrew AEW Rampage on TNT. Smackdown drew 1.32M overall viewers per Nielsen via ShowBuzz Daily whereas the one hour edition of AEW Rampage drew 623,000 viewers. Notably, Smackdown finished third overall in cable ratings while Rampage was right […]
WWE
WWE announces partnership for NFT collectibles marketplace
The WWE announced on Wednesday that it was launching an NFT Marketplace for Digital WWE Collectibles. According to the press release WWE and Blockchain Creative Labs will have an exclusive multi-year agreement to launch an NFT marketplace for licensed digital WWE tokens and collectibles. The marketplace will allow for collectors to buy, sell and trade […]
WWE signs trading card deal with Panini as it leaves long-time partner Topps
Sportico reports that the WWE has signed a multi-year deal with The Panini Group to make it the officially licensed collectibles company. The deal will begin in the first quarter of 2022. With the new deal in place, the WWE is leaving Topps as the new deal is in the ‘low-eight figures’ per Sportico. This […]
WWE NXT (09.28) draws 655K viewers
WWE sponsors activate around Summerslam
Summerslam is taking place on a Saturday instead of Sunday this year. The good news for the company is that it will be in front of a capacity crowd at the new Allegiant Stadium in Las Vegas. Many WWE sponsors are using the promotion’s second-biggest event of its year. This includes Pure Life Purified Water […]