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WWE

Shapiro goes on the offensive on WWE sponsor sales

September 22, 2026 by Jason Cruz Leave a Comment

On Monday, TKO President Mark Shapiro addressed the lack of sponsorship sales this year. Shapiro told CNBC that the second half of the year will see “many mulityear, all high margin, all recurring” sponsors.” Shapiro appeared with TKO CEO Ari Emanuel who was promoting his new memoir. The talk about TKO starts around the 5:05 […]

Filed Under: financial, TKO, WWE

TKO looking at musical acts during WWE events

September 3, 2026 by Jason Cruz Leave a Comment

TKO will be looking at the idea of having musical acts during major WWE events. This weekend’s Sunday Night’s Main Event will be the first test. According to a report from Fightful Select, the company is floating the idea of whether live musical performances can become another attraction at major WWE events. The report indicates […]

Filed Under: WWE

WWE signs pact with Western Australia for PLEs

August 27, 2026 by Jason Cruz Leave a Comment

TKO announced its latest location deal. This time with Western Australia as the company announced a three-year agreement that will have Perth the host of WWE Weekend Takeovers featuring a Premium Live Event from 2026 through 2028. The partnership starts this December as it will host WWE Smackdown on Friday, then WWE’s PLE Wrestlepalooza followed […]

Filed Under: TKO, WWE

ESPN raises its ESPN Unlimited subscription price

August 24, 2026 by Jason Cruz Leave a Comment

The price for WWE PLEs is about to go up. ESPN announced that as of September 17th, it is raising its monthly subscription prices. Specifically, the ESPN Unlimited package which allows subscribers to watch WWE Premium Live Events is increasing. The monthly rate of $29.99 per month will now increase to $31.99 per month. The […]

Filed Under: ESPN, WWE

UFC releases gate for Serbia event

August 20, 2026 by Jason Cruz Leave a Comment

The Sports Business Journal reported the UFC Belgrade event that took place this past June in Serbia. In an article which touted the international growth of the company, the UFC disclosed the gate and attendance of the UFC Belgrade event on August 1. The Belgrade Arena drew 18,623 fans for a gate of $2.5 million […]

Filed Under: TKO, UFC, WWE

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Washington announces a home-and-home with Notre Dame, set for 2031 in South Bend and 2034 in Seattle. So mark your calendars.

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