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MusclePharm to be Featured During Strikeforce: Diaz vs. Daley on Showtime

April 9, 2011 by MMAPayout Moderator Leave a Comment

MusclePharm announced earlier today that they will be prominently featured during the Strikeforce: Diaz vs Daley event airing on Showtime Saturday night. From the press release: MusclePharm Corporation, a Nevada corporation (“MusclePharm” or the “Company”) MSLP, an expanding U.S. healthy lifestyle company, is pleased to announce that it will be prominently featured during Saturday’s Strikeforce: […]

Filed Under: Featured, press release, Strikeforce, WEC, Zuffa

MusclePharm Raises $1.4 Million

January 8, 2011 by Kelsey Philpott 2 Comments

In December, nutritional supplement company, MusclePharm, raised $1.4 million through convertible promissory notes and a registration agreement with accredited investors. “We are very pleased with the successful completion of the agreement with the investor and believe this capital will support our capital requirements for growth,” commented Brad Pyatt, MusclePharm’s Chief Executive Officer. “We appreciate our […]

Filed Under: financial, sponsorships, Tapout, WEC, Zuffa

Edgar-Maynard rematch cuts in front of Pettis title shot

January 2, 2011 by Jason Cruz 4 Comments

The trilogy beat out Showtime. After an outstanding match between Frankie Edgar and Gray Maynard ending in a draw at UFC 125, the UFC booked an immediate rematch between the two. The move contradicts the initial plans for the Edgar-Maynard winner face WEC lightweight champ, Anthony Pettis. The move to switch course came after UFC Vice […]

Filed Under: opinion and analysis, UFC, WEC

WEC 53: Payout Perspective

December 21, 2010 by Jason Cruz 4 Comments

Welcome to another edition of Payout Perspective: WEC edition. The final WEC event took place in Glendale, Arizona at the Jobing.com arena. In the main event, hometown favorite Benson “Smooth” Henderson faced Anthony “Showtime” Pettis. Fitting for the WEC, it ended with a flourish with the kick seen everywhere. Business Storylines It’s Showtime! Pettis claims […]

Filed Under: Dethrone, Featured, gate, ratings, sponsorships, Twitter, UFC, WEC

The Promotional Value of the Pettis Kick

December 17, 2010 by Kelsey Philpott 9 Comments

Anthony Pettis became a worldwide trending topic on Twitter on Thursday, December 16 when in the 5th round of his WEC lightweight championship fight he leapt from the ground, pushed off the cage, and delivered a roundhouse kick to the face of a stunned Ben Henderson and dropped him to the floor. Naturally, my reaction […]

Filed Under: marketing, TV, UFC, WEC

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