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viral video

Wanderlei shoots wrestling-inspired promo

September 30, 2013 by Jason Cruz 7 Comments

Wanderlei Silva confronted Chael Sonnen in a pro wrestling-type promotional video which is posted on his YouTube channel.  Silva confronted Sonnen at the Mr. Olympia exhibition held this past weekend in Las Vegas. The video has over 548,000 views on Silva’s YouTube channel. Payout Perspective: Is this something that MMA fans want to see? Its […]

Filed Under: UFC, viral video

Bellator releases first promo for PPV

September 29, 2013 by Jason Cruz 3 Comments

Bellator has released its first promotional video for its first PPV scheduled for Saturday, November 2nd. In the promotion, it features Rampage Jackson, Tito Ortiz, Michael Chandler and Eddie Alvarez. Payout Perspective: Interesting move for Bellator to feature Rampage and Tito without real mention of the Bellator promotion. Obviously, its the hope that fans will […]

Filed Under: Bellator, viral video

Jones appears in latest Nike commercial

August 22, 2013 by Jason Cruz 2 Comments

UFC Champ Jon Jones has a small part in Nike’s new “Just Do It” commercial which is narrated by Bradley Cooper and directed by Nicolai Fuglsig. LeBron James and Serena Williams top the list of athletes in the commercial. In addition to Jones, boxer Andre Ward makes a cameo right after Jones. Payout Perspective: If […]

Filed Under: UFC, viral video

Rousey stars in new marketing campaign for Insureon

June 13, 2013 by Jason Cruz 4 Comments

Ronda Rousey stars as “The Insureon Protector” in a YouTube video promoting Insureon – an online company specializing in insuring small businesses.  Rousey kicks, punches and uses her trademark armbar in fending off lazy tech support workers. Payout Perspective: This is one of the first commercials featuring Rousey since she won the UFC women’s bantamweight […]

Filed Under: marketing, UFC, viral video

Gamma Labs posts 12 Days parody

December 22, 2012 by Jason Cruz 2 Comments

Supplement company Gamma Labs produced a parody of the “12 Days of Christmas” featuring UFC ring attendant Britney Palmer and other notable UFC fighters. The video should help you get in the holiday spirit. Payout Perspective: It’s a great video and anytime you can get your product next to Brittney Palmer it will immediately attract […]

Filed Under: sponsorships, UFC, viral video

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For the first time, here's a link to "Private Equity in College Sports," written by @SunealBedi, John Holden and myself, and forthcoming in Volume 111 of @MinnesotaLawRev:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6349318

Failed MMA fighter, but successful plumber and drafter of a cut and paste version of the mUhammAD aLi act takes over of Homeland Security

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Kristi, you’re fired!

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