Las Vegas, NV (USA) – It won’t be Tito Ortiz, Rashad Evans, Wanderlei Silva, or Randy Couture in front of him, but on Monday, September 21st, when UFC Hall of Famer Chuck Liddell makes his debut on ABC’s “Dancing With The Stars”, the stage may have changed, but the intent hasn’t. “I want to win,” […]
UFC
UFC Magazine Survey Yields Interesting Results
MMAPayout recently obtained the results of a UFC marketing survey which polled the online readership of the organization’s new magazine. I’ve summarized some of the more interesting points below: 75% of the readership falls between the ages of 18-34, but 96% of those surveyed were of legal drinking age (21). 16% fans who bought the magazine have been to a live […]
Exploring a Possible UFC-WEC Merger
The talk of a potential merger between the UFC and the WEC has increased dramatically over the last few weeks, thus MMAPayout has decided to explore the idea and potential consequences of such a deal. Since Zuffa bought the WEC in 2007, the idea has been to run the company as a completely separate entity to the […]
Meltzer on TV Rights Fees
Debut Success, Future Demand Increase UFC Magazine Distribution
MMAPayout has learned that the UFC Magazine will increase its distribution from 300,000 units to 325,000 due to the overwhelming success of its premier issue in July and the resulting retailer demand. The figure doesn’t include additional distribution at UFC events. The UFC Magazine has just finalized its next six issues and will follow a bi-monthly […]