The Kerasotes Showplace Theatres chain is now advertising UFC 111 in the “Coming Soon” segment of its website, signalling the beginning of a four-fight agreement with the UFC to show fights across its many theatres in the US. Payout Perspective: The success of Mayweather-Marquez in theatres last September was enough impetus for the UFC to […]
UFC
Xyience Signs Endorsement Deal with Dan Hardy
Xyience has announced the addition of UFC welterweight Dan Hardy to its growing stable of brand ambassadors; most of whom are other UFC fighters. XYIENCE Signs Endorsement Deal with UFC Fighter Dan “The Outlaw” Hardy LAS VEGAS (February 10, 2010) XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC) announces that […]
UFC 109 Prelim Ratings
SpikeTV has announced that the UFC 109 Prelims drew the highest rating of the series last Saturday, earning a 1.2 HH rating which was good for an average of 1.7 million viewers. The programming also scored well in the M18-34 and M18-49 demos with each scoring a 1.6 rating. Here’s a breakdown of the ratings […]
More on UFC Undisputed 2010
The UFC and THQ announced over the weekend that Brock Lesnar would grace the cover of UFC Undisputed 2010, but they’ve since released more information regarding new additions and improvements to the game: THQ Inc. (NASDAQ: THQI) and Zuffa, LLC today announced the first gameplay details surrounding UFC® Undisputed™ 2010, the follow-up to the critically […]
The Growing USMC-UFC Partnership
Amy McCullough of the Marine Corps Times writes about the growing relationship between the UFC and USMC on the sponsorship level, and how the two organizations share a similar target demographic in young people aged 17-24. MARINE CORPS BASE QUANTICO, Va. — The Marine Corps has formed a formal partnership with the Ultimate Fighting Championship […]