The Kerasotes Showplace Theatres chain is now advertising UFC 111 in the “Coming Soon” segment of its website, signalling the beginning of a four-fight agreement with the UFC to show fights across its many theatres in the US.
Payout Perspective:
The success of Mayweather-Marquez in theatres last September was enough impetus for the UFC to jump into theatre distribution arena. This four-fight agreement – should things go well – is likely the precursor for a longer, more extensive agreement down the road.
If I’m not mistaken, tickets for the Mayweather fight went for around $15; expect the same for UFC events, especially considering its the same company providing the content to Kerasotes (NCM Fathom).
Do we know yet if they are going to show the full card or just the PPV portion?