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UFC

MMAterial Facts (01/25/10)

January 25, 2010 by MMAPayout Moderator Leave a Comment

Today’s MMAterial Facts illustrates the impact of social networks and media on MMA. Notes: UFC branding machine marches on Break Media Launches Social Game and Opens Game Studio From Motivational Thoughts to Bar Fights, MMA Turns to Twitter MMA Pro Fighter Tops the Facebook MMA Rankings Fight Biz: Fighters capitalize on social media to take […]

Filed Under: Dream, HDNet Fights, media, MMAterial Facts, Strikeforce, UFC, WEC

UFC Needs More of “This is Semtex”

January 25, 2010 by Kelsey Philpott 2 Comments

The UFC has long guarded against much of its content appearing on Youtube, but the following promotional video featuring Paul Daley appears to eschew that tendency. It’s a well-produced and effective marketing tool that the UFC should try to encourage in the future. Payout Perspective: I’ve never exactly understood why the UFC is so strict […]

Filed Under: marketing, new media, UFC

Ontario the New MMA Mecca

January 25, 2010 by Kelsey Philpott 1 Comment

Brett Clarkson of the Toronto Sun features a discussion with Marc Ratner in his latest piece, which focuses on the growing popularity of MMA and the UFC in the province. According to Ratner, there isn’t a place on earth that boasts more of an interest in UFC than Ontario.   “When we look at our […]

Filed Under: international, regulation, UFC

Frye: “It’s Just a Circus Act”

January 23, 2010 by Kelsey Philpott 4 Comments

John Morgan of MMAJunkie has a great article with Don Frye on the subject of James Toney and other professional athletes looking to jump into MMA. “I tell you what: Anybody who fights an [expletive] like James Toney or Herschel Walker or Jose Canseco or any of them other [expletives] that come into our sport […]

Filed Under: boxing, marketing, UFC

MMAterial Facts (01/22/10)

January 22, 2010 by MMAPayout Moderator 2 Comments

UFC launches personal fitness business: UFC Gym Q&A with Brian Diamond (Spike TV Executive) Bellator’s Plan: Talent, Efficiency & YouTube Bellator CEO hoping for another ‘magical’ season UFC launches personal fitness business: UFC Gym With more than 3,500 people signed up, the company’s first UFC Gym will open for business Saturday in Concord, Calif., and […]

Filed Under: HDNet Fights, MMAterial Facts, Pride, Strikeforce, Tapout, UFC

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