The extended demographic ratings are in and Spike TV is claiming victory, at least where the M18-34 category is concerned. Spike’s UFC 110 replay that aired last Saturday night earned a 1.0 HH rating off an average audience of 1.4 million. It also drew a 1.4 in the M18-34 and 1.2 in M18-49 in the […]
UFC
MMAterial Facts (04/20/10): UFC Takes Over WEC PPV, Books August Events
Spike and UFC Announce UFC Primetime: Rampage vs. Evans
Spike and the UFC have announced their intent to produce and broadcast another UFC Primetime series, this time featuring Rampage Jackson and Rashad Evans. The debut of the series will take place on Wednesday, May 12th following that evening’s episode of The Ultimate Fighter. New York, NY, April 19, 2010 – In anticipation of their […]
UFC-Topps Promotion Finds First Winner
Part of the UFC’s push towards a more diversified set of revenue streams has involved an emphasis on merchandising over the last 12-18 months, and one of the deals it signed was with trading card company Topps. The two company’s engineered a promotional contest to help drive interest and sales in the card series in […]
Silva’s Next Opponent: Chael Sonnen
Dana White announced on ESPN’s “Jim Rome is Burning” that Anderson Silva’s next opponent will be UFC middleweight and former WEC middleweight champion Chael Sonnen. “He’s got a real tough fight coming up. His next fight’s going to be against Chael Sonnen, and Chael Sonnen’s one of these guys who’s not going to lay back, […]