Spike’s Countdown to UFC 105 – featuring a look at Randy Couture, Brandon Vera, Dan Hardy, Mike Swick, Michael Bisping, and Denis Kang – debuted on Monday to an average viewership of 547,000. While it’s the highest Countdown total since August, Couture is also the most marketable fighter the promotion has headlined over that time period. It’ll be […]
UFC
New UFC Magazine Hits Shelves
The new UFC magazine is set to hit store shelves with Brock Lesnar on the cover: MMAPayout.com is reminded about the recent discussions we’ve had regarding the magazine, it’s distribution, and the advertising clientele it’s looking to draw. Here’s a summary: UFC magazine distribution numbers MMAPayout has learned that the UFC Magazine will increase its […]
TUF 10, Episode 7: Ratings
MMAPayout.com has confirmed that episode 7 of The Ultimate Fighter 10: Heavyweights generated a 1.9 household rating for an average viewership of 2.5 million. The show also drew a 3.6 and 2.8 in the M18-34 and M18-49 demographics, respectively Payout Perspective: Episode 7 is the first time the household rating has dropped below 2.0 on the […]
Early 2010 UFC Schedule Intense and International
Dave Meltzer of the Wrestling Observer comments on the intensity and apparently international aspirations for the UFC’s early-2010 schedule: Moving the Lesnar fight gives UFC breathing room, as before this weekend, there seemed to be no back-up if Anderson Silva couldn’t fight on that show, as they didn’t figure on coming back with a light heavyweight title […]
Importance of UFC 105 Growing
It’s been rumoured on Twitter and various other websites that Lesnar-Carwin and/or Machida-Rua II are being considered for UFC 108; a card that has effectively become the organization’s New Years event. While the postponement of UFC 106’s main event is more bad news for the UFC, things could have certainly been a lot worse for the organization. Lesnar could have waited […]