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UFC 134 in Brazil sells out in 74 minutes

June 19, 2011 by Jason Cruz Leave a Comment

MMA Junkie reports that UFC 134 in Brazil sold out in 74 minutes. The August 27th event is headlined by local star Anderson Silva facing Yushin Okami. Via Bloody Elbow: Dana (White) stated earlier in the week at the UFC 134 press conference that 16,752 tickets would be available for the event, with prices ranging from R275 […]

Filed Under: UFC

Strikeforce imposes sponsor fee

June 18, 2011 by Jason Cruz 4 Comments

Prior to Saturday night’s Strikeforce event, it was announced that fighters’ sponsors would have to pay a sponsorship “fee”. Similar to the UFC fee imposed on its fighters’ sponsors, Strikeforce sponsors would have to pay a fee effective immediately. The Underground reported the fee and stated that unconfirmed reports had the fee at $35,000. The fee, […]

Filed Under: Featured, sponsorships, Strikeforce, UFC, Zuffa

Arianny Celeste’s revealing Bud Light commercial

June 17, 2011 by Jason Cruz Leave a Comment

The latest UFC Bud Light commercial has UFC ring girl Arianny Celeste promoting Bud Light Lime. Bud Light’s YouTube channel features Celeste rolling in a field of limes. Celeste suggestively talks about “butterfly guards” and “peruvian neckties” and at the end of the commercial she asks for a Bud Light Lime. Payout Perspective: This commercial […]

Filed Under: sponsorships, UFC

Details Emerge Involving “Affliction Trilogy” Cancellation and UFC/Affliction Deal in 2009

June 16, 2011 by MMAPayout Moderator 15 Comments

The Affliction vs M-1/Fedor Litigation has provided some great insight on the behind-the-scenes dealings throughout the lifespan of the Affliction/M-1 partnership, which includes the cancellation of the Trilogy event and a last minute deal between Affliction and the UFC. On June 7, 2011, a 55-page decision document was released, depicting in great detail as to […]

Filed Under: Affliction, Featured, legal, M-1 Global, UFC

UFC 131 Prelims: 1.6 million viewers

June 14, 2011 by Jason Cruz Leave a Comment

MMA Junkie reports that Saturday night’s UFC 131 Prelims on Spike TV scored a strong average of 1.6 million viewers. Via MMA Junkie: The one-hour broadcast peaked with nearly 1.8 million viewers, and overall, scored a 1.0 household rating an average audience of 1.6 million viewers, tying it for third place all-time. Saturday night’s fights rank […]

Filed Under: ratings, TV, UFC

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