MMAPayout.com has learned that since moving from Fridays at 10PM to its new timeslot on Wednesdays at 11PM, the ratings for Spike TV’s Best of Pride series have by jumped over 40%. The last three telecasts of the series have drawn 995k, 950k, and 911k, respectively – compared to the series average of 675k in […]
UFC
Tapout Re-Signs Rich Franklin
Tapout has announced that it has renewed its partnership with Rich Franklin for UFC 115 and will also be involved in marketing Franklin’s American Fighter apparel line moving forward. As part of the deal struck, Rich Franklin will be walking out with his very own signature shirt that stylishly showcases both the TapouT brand and […]
UFC, St-Pierre to Meet Canadian Government Tuesday
MMAPayout.com has learned that Georges St-Pierre will be meeting with high-level Canadian government officials on Tuesday as part of a UFC-led contingent to advocate for the legalization of mixed martial arts at the federal level. The push undoubtedly comes as the result of the fact that two of the UFC’s next three PPV events will […]
Countdown to UFC 113: 512,000 Viewers
MMAPayout.com has learned that the debut of Spike’s Countdown to UFC 113 drew an average audience of 512,000 in the late time slot (11 PM ET/PT) on Thursday night. It’s a respectable number given when it was shown (especially considering it’s still a week+ out from the fight). We’ll wait to see the marketing push […]