TKO announced fourth quarter earnings for 2023 and the filings revealed the UFC and WWE made record revenue. The UFC made $142.9 million in adjusted earnings on $282.8 million for the fourth quarter. In total for the year, the UFC revenues rose 13% to $1.3 billion while adjusted EBITDA was up 11% to $756 million. […]
UFC
UFC Fight Night 237 attendance and bonuses
UFC Fight Night 237 took place in Mexico City on Saturday Night. Brian Ortega’s comeback win over Yair Rodriguez drew one of the bonuses for the night. Ortega overcame what looked like a bad ankle injury while warming up in the Octagon and a strong first round by Rodriguez to submit him in round 3. […]
UFC 298 Prelims on ESPN draw 1.146M viewers
UFC 298 PPV Prelims on ESPN drew 1.146 million viewers per Sports Media Watch. The telecast drew 601,000 viewers in the A18-49 demo. The telecast started 39 minutes late due to a college basketball overrun. The telecast featured what became the Fight of the Night as Amanda Lemos outlasted Mackenzie Dern in an action-packed fight. […]
Black Rifle Coffee Company is latest UFC sponsor
During fight week of UFC 298, the UFC and Black Rifle Coffee Company (BRCC) announced a multi-year marketing partnership. It is the latest sponsor for the UFC which has leaned right in finding sponsors. BRCC appeared on the Octagon mat for the first time at Saturday’s event in Anaheim, California. Per its press release, BRCC […]
UFC 298 attendance, gate and bonuses
UFC 298 took place on Saturday night at the Honda Center in Anaheim, California. The event was a sell out with several bonus winners on the prelims and the new Featherweight champ getting a $50K bump as well. Honda Center drew 18,168 fans for a reported $7.26M gate. It was the highest-grossing event in Honda […]