Anderson Silva will serve as the honorary pace car driver at the Phoenix International Raceway on Nov. 13 for the Kobalt Tools 500. The race takes place just one day removed from the UFC’s debut on Fox. Via UFC.com: “I’ve been a NASCAR fan for a long time and it’s an honor to be part of […]
UFC
Fox promoting UFC in preparation for Saturday night
The Sports Business Journal reports on Fox’s promotion in anticipation of the big debut of the UFC on Fox Saturday night. Notably, Lorenzo Fertitta stated that Zuffa will lose money Saturday night as it is virtually giving away an estimated $10-15 million PPV payday. The UFC hopes that Saturday night’s fight will create “100,000 new […]
UFC 138: gate, attendance and bonuses
MMA Junkie reports that attendance for UFC 138 drew 10,823 for a gate of $1.5 million. In the main event, Mark Munoz stopped Chris Leben due to a cut after two rounds. According to the report, without an athletic commission governing, the figures will not be verified by an independent party. In addition to the […]
TUF 14 episode 7: 1.5 million viewers
Wednesday night’s episode of The Ultimate Fighter garnered an average of 1.5 million viewers. The seventh episode of TUF 14 obtained a 1.1 overall household rating according to an email sent by Spike officials. Via MMA Junkie: Wednesday’s episode, which concluded the season’s quarterfinal round, scored an overall 1.1 household rating, as well as a […]
Lauzon signs sponsorship deal with Gamma Labs
UFC Lightweight Joe Lauzon has signed a sponsorship deal with Gamma Labs. Coming off of winning one of the UFC’s first twitter bonuses, the supplement company is looking to capitalize on Lauzon’s rising popularity and social media saviness. The sponsorship deal will go beyond the normal fight short placement and focus on viral videos, social […]