The USA Today reports a recent poll conducted by a Canadian polling firm determined that the UFC was 4th in sports popularity in Canada. The NHL, NFL and the CFL were ahead of the UFC in terms of popularity. The article ran earlier this week in lead-up to Saturday’s UFC 149. Despite the rash of […]
UFC
House votes down military sports sponsor ban
Politico reports that the House voted in favor of military sports sponsorships. A bi-partisan amendment seeking to cut $72.3 million in sports sponsorships was voted against 216 to 202. As we reported last week, the U.S. Army cut its sports sponsorship spending. Some proponents of the U.S. Army ban sought an expanded sponsorship ban and […]
Australia’s Foxtel enters into TV deal with the UFC
Fox Sports Australia reports that the UFC and Australian pay-television company Foxtel have entered into a two year agreement to air UFC content on its brethren of networks. Via Fox Sports: Foxtel will be the only place on Australian television to see LIVE fights and the most popular shows from the Ultimate Fighting Championship (UFC) […]
RYU opens training facility, Flagship store in Vegas
UFC official clothing sponsor RYU announced that it has opened an athletic training facility, the House of RYU, in Las Vegas, Nevada. It will offer fitness and training programs for athletes and MMA practitioners of all levels. Via RYU press release: The House of RYU will offer fitness and training programs for athletes and MMA […]
Survey confirms UFC fans social media savvy
The Sports Business Journal commissioned a survey which looked at social media trends in sports. The survey confirmed, among other findings, that younger fans, like those in MMA, are the most engaged users of social media. There were approximately 500 respondents to the survey who use social media to follow college basketball or football, MLB, […]