Last year, UFC and FOX announced a huge 7 year TV deal worth as much as $90-$100 million per year, which would move UFC programming from Spike TV to FOX, FX, FSN’s, and Fuel TV. Now that Q1 of 2012 has passed, we look back and analyze what type of impact UFC programming had on […]
UFC
Overeem-JDS fight in jeopardy after drug test
Heavy MMA reports that Alistair Overeem has tested positive for increased levels of testosterone. The test was taken after a press conference to hype Overeem’s title shot against JDS Memorial Day weekend. Several fighters were tested March 27th with Overeem being the only positive test. The test puts Overeem’s fight May 26th against Junior dos […]
Spider an “ordinary guy” in latest commercial
UFC on Fox released a new commercial this week featuring Anderson SIlva. In the commercial, a dubbed Silva voice explains how he’s a regular guy despite doing superhuman things. Payout Perspective: The commercial is part of the “ordinary guys” strategy that Fox is using to promote the UFC. The commercial is similar to the Frankie […]
China on the UFC schedule in 2012
UFC Facebook live streaming draws up to 140,000 viewers
MMA Weekly reports that Facebook streams of UFC fights have received as many as 140,000 viewers on its web page. This information comes from Dana White after the UFC 146 press conference this week. In speaking with the press, White offered up a number of viewers to its Facebook streams which have aired prior to […]