The UFC 299 Prelims on ESPN drew 1.48 million viewers per Sports Media Watch. It drew 748,000 viewers in the A18-49 demo. The telecast had the largest single-network UFC audience since the UFC 272 prelims which also had the UNC-Duke game as a lead-in. This time around the UNC-Duke game drew 3.076 million viewers. In […]
UFC
UFC 299 Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the penultimate PPV before UFC 300, Miami’s UFC 299. O’Malley beats Vera handily, calls out 145 champ Sean O’Malley’s reach, power and precision were on display as he handily defeated an outclassed Marlon Vera in the main event. O’Malley easily retained […]
UFC 299 attendance, gate and bonuses
Bud Light presenting sponsor of UFC 299
The Sports Business Journal reports that Bud Light will be the presenting sponsor for UFC 299 on Saturday. Via SBJ article on the news: Additional assets Bud Light will get as presenting partner include increased integration into the ESPN broadcast and increased branding throughout the event like having its logo on press conference backdrops, weigh-in […]
19 Crimes joins UFC as domestic wine partner
The UFC has signed Australian wine brand 19 Crimes as the UFC’s first domestic wine sponsor. It will be the fifth spirits/alcoholic beverage sponsor for the company. Per Sports Business Journal, its a two-year deal in the “low-to-mid-seven figures.” The deal first started on Asian UFC events and has now expanded to the US. The […]