MMA Junkie reports the attendance and bonuses for UFC Fight Night 38 held on Sunday from Ginasio Nelio Dias in Natal, Rio Grande do Norte, Brazil. Dan Henderson became the second fighter under the new performance bonus structure to win two bonuses. The Fight of the Night was Henderson and Shogun Rua with Henderson also […]
UFC
Sponsor speaks of ills of UFC “tax”
Bloody Elbow reports on MMA apparel maker Americana MMA and its issues with the UFC sponsor tax. The article points out the hurdles that a small company has with losing athletes once they leave. Americana MMA sponsored three women fighters while in Invicta FC that will be going to the UFC as part of the […]
Team Takedown’s investment with Hendricks pays off
SI.com reports on Team Takedown’s unique investment in Johny Hendricks and other fighters when it agreed to manage and fund fighters in exchange for a 50-50 split in their earnings. The brainchild of founder Ted Ehrhardt, along with his brother and business partner agreed to pay for living expenses, trainers and gym time. According to […]
Forbes.com reports on “lean” UFC sponsor market and Hendricks/Reebok deal
Forbes.com wrote a piece on Johny Hendricks and his sponsor Reebok in light of his victory in the Octagon at UFC 171. Notably, one of the takeaways from the articl focused on the fact that Reebok’s main goal was not to sponsor MMA fighters but to develop Reebok’s Fitness Marketing division. It was noted that […]
UFC 169 and UFC 170 PPV Updates
Dave Meltzer, from MMAFighting.com, reported the latest estimated PPV numbers from the first two events in 2014, UFC 169: Barao vs Faber II and the much talked about UFC 170: Rousey vs McMann. According to Meltzer, UFC 169 drew an estimated 230K pay-per-view buys while UFC 170, which was mostly sold on Rousey’s name, did […]