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UFC

UFC going all in for UFC 168 promotion

December 27, 2013 by MMAPayout Moderator 34 Comments

To say that tomorrow’s UFC 168 is an important event for Zuffa this year would be quite the understatement.  In fact, the focus placed on UFC 168 has been so strong that some have argued that it has actually undermined the UFC events in between, which caused them to under perform. We will take a […]

Filed Under: Featured, mainstream, marketing, pay-per-view, Public Relations, UFC, Zuffa

13 for 13: No. 6 UFC to launch digital network

December 27, 2013 by Jason Cruz 3 Comments

Although not yet officially announced, the UFC will launch the “UFC Fight Pass” which will air January 4th starting with UFC Fight Night 34 from Singapore.  It’s the UFC’s first attempt at a subscriber-based network and serves two unique purposes. The first is that it is an attempt to localize the UFC fights by enlisting […]

Filed Under: UFC

UFC on Fox Sports Ratings (12/09 – 12/15)

December 26, 2013 by MMAPayout Moderator 2 Comments

MMAPayout will be covering in detail the FOX – UFC  TV deal, quarterly and weekly, in order to analyze the performance of both properties throughout the lifespan of the TV deal.  In this week’s edition, we will be looking at the UFC on FOX sports network ratings for the week of 12/09 – 12/15.   […]

Filed Under: Featured, FOX, FS1, ratings, TV, UFC

13 for 13: No. 7 UFC PPV Buys Actually Improving?

December 25, 2013 by Jason Cruz 7 Comments

If I were to tell you that the UFC is having a strong year with its pay per view business you would think that someone sponsored this post.  However, the UFC is set to improve over its 2011-2012 PPV averages. Through 12 PPVs it is averaging approximately 423K PPV buys for 2013.  Even if UFC […]

Filed Under: pay-per-view, PPV History, UFC

13 for 13: No. 8 Zuffa still shut out in New York

December 24, 2013 by Jason Cruz 3 Comments

Another year, another full-court press by Zuffa to hold an event in New York….another disappointment.  The Southern District of New York ruled on New York’s Motion to Dismiss and found in favor of the state and dismissed all of Zuffa’s claims except for its claim that the existing statute banning professional MMA in the state […]

Filed Under: legal, UFC, Zuffa

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