Dave Meltzer, from MMAFighting.com, reports the latest estimated PPV numbers from the last two events, UFC 170: Hendricks vs Lawler and UFC 171: Jones vs Teixeira. According to Meltzer, UFC 171 drew an estimated 300K pay-per-view buys while UFC 172, which featured arguably UFC’s second biggest active star in Jon Jones, did an estimated 350,000 buys. Meltzer […]
UFC
Survey compares UFC and Boxing fans
The Sports Business Journal reports on the Scarborough annual survey which tracks the habits of avid fans of the UFC and pro boxing. The Scarborough survey of over 200,000 U.S. residents age 18 and older indicates that 12.1% of the U.S. general population says they are very or somewhat interested in pro boxing, while 10.8% state the […]
UFC-Nike butting heads over fighter appearances?
Last week the Strait Times reported on a developing story that underscored the continuing tension between Nike and the UFC. A Nike-sponsored world tour which touts appearances by Jon Jones, Anderson Silva and Georges St. Pierre is being called “false advertising” by the UFC. The 11 city overseas tour began in Paris May 5th and […]
UFC Gyms are healthy investment
The Sports Business Journal (subscription required) recently published an article about the success of the UFC Gym franchise. While the UFC brand connotes an MMA emphasis, the gym has succeeded through expansion and appealing to a wider range of fitness enthusiasts. The UFC Gyms offer kickboxing and martial arts classes with MMA themed decor, but the […]
TUF 19 Episode 3: 421,000 viewers
MMA Payout has learned from Nielsen sources that this past Wednesday’s TUF 19 received an average of 421,000 viewers which reflects a 32% increase from the prior week’s 320,000. It should be noted that the third episode of TUF which featured a guest appearance by Renzo Gracie went up against two NHL Game 7s and […]