Invicta FC is partnering with the UFC to show its live events and previous shows on the UFC Fight Pass digital network. The deal is a multi-year, multi-event agreement. The deal reflects the already amicable relationship between the two companies. It should help both organizations. Invicta FC gained some traction with its events as it […]
UFC
TUF 19 Episode 8: 497,000 viewers
MMA Payout has learned from a Nielsen source that Episode 8 of TUF 19 received an average viewership of 497,000 viewers. This week was slightly up from the prior week despite going up against the Stanley Cup. Episode 8 featured the “Coaches’ Challenge” sponsored by Autozone which actually was a kayak race between the coaches. […]
UFC-Topps launch latest trading cards
Trading Card Company Topps has partnered up with the UFC in launching the “2014 Topps UFC Knockout” set. The set has added incentive for UFC collectors at it will include special giveaways and promotional items. The biggest allure of this collector set is a chance to obtain a “Golden Ticket” insertion in select packs where […]
Update on Fighter’ World Tour story
Last month we ran a post which told of a potential Fighters’ World Tour in which Anderson Silva, Georges St. Pierre and Jon Jones would make an appearance at a Singapore event. After we posted the story, we were contacted by the UFC to get its side of what transpired. A Singapore paper, The Strait […]
TUF 3 Brazil Finale Prelims: 560,000 viewers
MMA Payout has learned from a Nielsen source that the TUF 3 Brazil Finale Prelims airing on FS1 right before the main event earned an average viewership of 560,000. The prelims which ran from 8:00pm-10:00pm preceded the 3 hour main card. In terms of numbers the Prelims received a demo viewership of 0.35 in overall […]