MMA Payout has learned from a Nielsen source that the UFC 178 Prelims airing on FS1 prior to the PPV scored a viewership of 698,000 viewers. It peaked at 774,000 viewers. UFC PPV Prelims since August 2013 (FS1 unless specified) UFC 164 809,000 UFC 165 722,000 UFC 166 […]
UFC
Rockhold signs deal with Adidas
FighterXFashion reports that Adidas has signed on UFC fighter Luke Rockhold. Although no terms of the sponsorship have been revealed, its anticipated that Rockhold should be repping the three stripes in preparation for his fight against Michael Bisping on November 8th. Hard to express how happy I am to partner w/ @adidascombatsportusa http://t.co/rVVXqISJhK… http://t.co/JMg38otF1i pic.twitter.com/RcNe8rURlc […]
UFC 178: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition, we review UFC 178 which took place at the MGM Grand Garden Arena where Demetrious Johnson took on Chris Cariaso in the main event. Johnson outclasses Cariaso Despite the lack of fan support (i.e., PPV buys), Demetrious Johnson can legitimately stake a claim to being […]
UFC 178 attendance, gate and bonuses
UFC 178 drew attendance of 10,544 for a gate of $2.2 million at the MGM Grand. In addition the bonuses were handed out to Conor McGregor, Dominick Cruz, Yoel Romero and Tim Kennedy. The attendance, gate and bonuses were announced at the post-fight press conference. As indicated by MMA Junkie, attendance ranked 7th out of […]
UFC 178 ticket demand marginal
MMA Payout has learned per online ticket search engine SeatGeek that the average price on the secondary market for for UFC 178 is $249 which is a considerable boost from UFC 177. However, with UFC 178 still not a sellout as of the time of this writing; people could still purchase tickets at the box […]