The UFC announced that Cain Velasquez is out of UFC 180 with a right knee injury. As a result, Mark Hunt is stepping in to replace him to face Fabricio Werdum for the interim Heavyweight title. The knee injury suffered by Velasquez occurred during training on October 16th or 17th. According to MMA Fighting, he […]
UFC
Cung Le suspension lifted by UFC
The UFC announced Tuesday that it has rescinded the 12 month suspension of Cung Le. The news comes as a surprise considering Le and the UFC were heading to arbitration over the suspension. Via UFC.com: At UFC Fight Night Macao on August 23rd, UFC contracted with an independent drug testing laboratory in Hong Kong to […]
Jim Ross opines on future of Fight Pass/WWEN
Doritos plans 360 degree activation around UFC 180
Frito-Lay’s Doritos brand tortilla chip is seeking to make a significant mark in leading up to UFC 180: Velasquez vs. Werdum. According to the Sports Business Journal, it is set to conduct a full-blown activation in Mexico. Doritos is activating a 360 degree campaign in 300-plus stores across Mexico with more than 2.5 million bags […]
UFC lists its audience profile in latest Sports Business Journal
The Sports Business Journal (subscription required) provided some figures related to the current UFC audience. Notably, the UFC was featured in its “Sports Marketing and Properties Showcase.” SBJ lists the UFC’ audience profile as 70% male, 45% between the ages of 18-34 and 6.5 years younger than the average age of other major sports fans. […]