Bellator MMA announced on Wednesday that UFC Hall of Famer has become a Promotional Brand Ambassador for the company via press release. Via Bellator Press Release: Known simply as the pioneer of mixed martial arts, Royce Gracie is widely considered the most influential and important figure the sport has seen. Engaging in some of the […]
UFC
TUF 20 Episode 4 Live +3: 813,000 viewers
MMA Payout has learned that the adjusted viewership for last Wednesday’s TUF 20 Episode 4 drew an additional 236,000 viewers an ended with 813,000 total viewers reflecting an increase of 41%. Episode 1 – 536,000 viewers; 831,000 viewers Episode 2 – 574,000 viewers; 946,000 viewers Episode 3 – 433,000 viewers; 791,000 viewers Episode 4 – […]
UFC Fight Night 54 on FX: 413K, but last hour does well on FS1
MMA Payout has learned that Saturday night’s UFC Fight Night 54 which aired on multiple Fox networks due to MLB baseball drew a final overnight viewership number of 1,267,000 in the last hour of the event if you include viewership on both FX and FS1. The event was simulcast on both stations as FX aired […]
International deals driving revenue growth for UFC
According to a report by the Sports Business Journal, international television rights fees are driving the UFC business model while the PPV business is taking a step back in revenue for the company. The article, which we earlier reported on regarding all-time PPV draws for the company, also wrote about the hard decisions the UFC […]