The MMA Hour recently interviewed Reebok’s Michael Lunardelli regarding its partnership with the UFC as its official clothing sponsor. While Reebok touts the relationship, it addressed some of the controversy arising out of the sponsor deal. Notable in the interview with Ariel Helwani was Reebok’s response to the criticism that there were misspellings for some […]
UFC
The UFC is willing to help fighters with substance abuse issues
With the new USADA-UFC program in effect, MMA Junkie reports that despite no substance abuse program, the UFC promises help for those that need it. Although the USADA-UFC program will test for recreational drugs, it does not provide assistance for those that may need assistance for a substance-abuse problem. Major sports leagues have some policy […]
UFC fighters spend time training with Detroit Pistons
The Sports Business Journal (subscription required) reports on a cross-training of UFC athletes and the NBA’s Detroit Pistons. The program between MMA and the NBA seeks to eliminate the number of pre-fight injuries that UFC fighters have suffered over the years. Stipe Miocic, Jessica Eye, Aljamain Sterling, Ryan LaFlare and Kevin Lee spent four days […]
UFC 190 Prelims draw 1.3M viewers
The UFC 190 Prelims on FS1 drew an average viewership of 1.3 million viewers per Sports TV Ratings. The event airing from 5-7pm PT on Saturday night was the second-highest average for the UFC Prelims in 2015. UPDATED 08/05/15: According to Nielsen sources, the event peaked at 1,599,000 viewers in the 9:15-9:30pm ET quarter hour. […]
Carl’s Jr. signs Ronda Rousey
Ronda Rousey will be the new face of burger chain Carl’s Jr. in the coming weeks as the company alluded to a partnership with the UFC women’s bantamweight champ in a tweet late Saturday night. Eater.com confirmed that Carl’s Jr., based out of Southern California with chains across the United States, will have the fighter […]