While there is a Sunday night UFC Fight Night from Saskatoon, Canada airing on FS1 DSunday night, the event might be overshadowed by WWE’s Summerslam which will air at the same time as the live MMA event on the WWE Network and through PPV. The WWE has received support in promoting this event from ESPN […]
UFC
Rousey files for “DNB” trademark for apparel
Ronda Rousey has filed to trademark “Do Nothing B—-“ and “DNB,” the acronym for her new venture. The trademark applications with the United States Patent and Trademark Office were filed on August 3rd by Rousey’s trademark attorney, Deborah Greaves. The trademark DNB will be for “Headwear; Hooded sweatshirts; Sweatshirts; T-shirts” according to the application filed […]
Rousey announces Holm fight for UFC 195
Ronda Rousey announced her next opponent on ABC’s Good Morning America Friday Morning. In a surprise, Rousey announced that she would be facing Holly Holm at UFC 195 on January 2nd. The news is a bit of a swerve considering most, including Rousey, post-UFC 190 believed she would be facing Miesha Tate in December at […]
UFC hires law firm to investigate Johnson incident
The UFC has released a statement on the alleged incident between Anthony Johnson and a female gym patron as a result of a social media rant by Johnson. The organization has retained a law firm to launch an investigation into the matter. Via UFC.com “UFC is aware of the situation involving Anthony Johnson. We take […]
Sports sponsorships on the rise but who is benefiting?
The International Business Times wrote a feature on the state of sports sponsorships in smaller leagues including the UFC. Overall, it provides a good overview of the current state of sports sponsorship using the UFC’s recent deal with Reebok as anecdotal information. The article leads with Stitch Duran’s dismissal from the UFC and includes an […]