The Sports Business Journal reports (subscription required) that UFC sponsors Bud Light and Monster Energy Drink will roll out major national promotional campaigns for UFC 200 starting early 2016. Monster Energy drink, the current sponsor of the center of the octagon, will kick off a national promotional campaign in January in approximately 45,000 retail outlets. […]
UFC
Can Holly Holm be as big as Ronda Rousey?
USADA issues 2 year ban for Cro Cop
USADA has issued a two-year suspension to Mirko “Cro Cop” Filipovic for the use of human growth hormone prior to his canceled fight with Anthony Hamilton at UFC Fight Night 79. Cro Cop withdrew from the fight and announced his retirement from fighting prior to the news of his failed drug test. Cro Cop is […]
FTC closes second investigation of Zuffa
The Las Vegas Review Journal reports that the Federal Trade Commission has ended its second investigation of Zuffa without any findings of wrongdoing of the company’s business practices. Although the investigation has ended, the FTC indicated that it reserved the right to investigate the company again if it saw a need. In a letter to Zuffa […]
UFC evolves as media company
The Las Vegas Review-Journal reports on the UFC and its operations as a media organization. The write-up reflects the evolution of the UFC’s production to promote itself. The article indicates that the company has 85 full-time employees including 15 at offices overseas that are dedicated to in-house production operations. The UFC saves 35 percent of […]