The UFC announced the launch of its digital trading card app with Topps trading cards. Topps UFC KNOCKOUT 16 will feature UFC stars and include performance-based contests updated in real-time during live UFC events.
The app which is available on select iOS and Android devices debuted Thursday.
Via UFC press release:
New digital cards and sets will be released daily in UFC KNOCKOUT. The app will feature a variety of trading cards with unique artwork, including digital versions of athlete memorabilia and autographs.
Topps has been a long-time partner of the UFC. One might expect more of these partnership activation as we head into International Fight Week.
Payout Perspective:
Topps will still release regular cards but the digital cards are a sign of the possible future of collector’s cards. It’s an interesting idea to get the younger demo involved. But, I still miss the cards with the hard gum inside.
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