Monster Energy will remain in the center of the Octagon for at least 5 more years at it renewed its sponsorship deal with the UFC. There is an option for a 6th year with the deal rumored to be in the 9-figure range. Both companies touted it as the “biggest sponsorship ever.” Monster, a sponsor […]
UFC
Thorne to continue as UFC sponsor
The Sports Business Journal reports that the UFC has renewed its sponsorship deal with nutiontal supplement company Thorne. Thorne became a UFC sponsor in 2019 and will maintain being the company’s official sports performance nutrition partner, a “premier partner” of the UFC Performance Institute and will be the partner of the UFC anti-doping program. As […]
Judge Boulware approves Le-Zuffa settlement
On Thursday, Judge Richard Boulware approved the $375 million settlement in the Le-Zuffa antitrust lawsuit. Despite one filed objection by Carla Esparza, there was no argument from anyone else in Judge Boulware’s courtroom. The former UFC women’s champion filed an objection. She then amended the objection and removing the objection to the Nathan Quarry settlement. […]
UFC 312 attendance, gate and bonuses
UFC 312 took place Sunday morning in Sydney, Australia. Dana White announced the attendance in the post-fight press conference. The event was a sellout with 18,253 in attendance and a $7.7 million gate. The bonuses went to Quillan Salkild who kicked off the night as he knocked out Anshul Jubli in the first 20 seconds […]
UFC 312 Uniform Payouts
Ahead of Saturday’s event in Australia, the anticipated uniform payouts from Venum are below. The title fights have a higher return for champion and challenge whereas the other fighters’ pay is based on the number of fights they have had in the UFC. Interesting to note that only Jake Matthews and Sean Strickland have had […]