Dana White seems to be hinting at where the UFC will be in its next media deal. All signs point to a global streaming service, and Netflix may be the frontrunner. Sportico reports on White’s latest comments on the Full Send podcast where he discussed what he wants for the next media deal for the […]
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Wingstop invests more into TKO sponsor space
UFC sponsor Wingstop is making more of a buy into sponsor inventory of TKO Group Holdings properties. According to the Sports Business Journal, TKO has “upsold” Wingstop into inventory sponsor space at upcoming events including this weekend’s two-day SummerSlam event at MetLife Stadium. Wingstop, which began sponsoring the UFC despite “sharing” the space with Dave’s […]
Conor McGregor loses appeal
An appeals court in Ireland has denied Conor McGregor’s appeal of a civil sexual assault ruling late last year. The jury ruled in favor of the accuser, and she was awarded approximately $257,000 USD and over $1 million in legal fees and costs. The lawsuit stems from an incident in 2018 where McGregor sexually assaulted […]
Is the UFC biz model coming to boxing?
Last week, a bipartisan bill was introduced that would add to the existing Muhammad Ali Act. The thrust of the addition was to create a model that would circumvent the traditional model of promotions and sanctioning organizations. Unified Boxing Organizations (UBOs) are being introduced as an “alternative” to the traditional method that currently occurs in […]