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UFC touts viewership success with Paramount+ debut

January 27, 2026 by Jason Cruz Leave a Comment

The UFC drew a huge viewership number for its debut on Paramount+ per a press release which touted 5.93 million concurrent streams watched Saturday’s UFC. It was the first event on the streaming platform which the UFC inked this past August for $1.1 Billion per year for 7 years.

Per statistics from Adobe Analytics and Channel Partner Data, the Live Average Minute Audience/Streaming Views (Main Card): 4.96 million, Global HHs: 7.18 million, Peak Concurrent Streams: 5.93M.

The telecast featured the fight between Paddy Pimblett and Justin Gaethje for the interim lightweight title. The next event occurs this Saturday with UFC 325.

The metrics tell the story that UFC 324 is the most viewed event in nearly a decade.

Filed Under: press release, ratings, UFC

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