The UFC has stripped Nicco Montano of her UFC flyweight title after she had to withdraw from her fight against Valentina Shevchenko. She was to defend her belt for the first time at UFC 228 this Saturday. Dana White made the announcement post-UFC ceremonial weigh-ins to TSN. Valentina Shevchenko will challenge for the now vacant […]
UFC
UFC announces “Official Protein Snack of the UFC”
The UFC has announced P3 Portable Protein Pack as the “Official Protein Snack of the UFC.” It is the third announcement of a new sponsor and sponsorship category this week. The press release reads: P3 Portable Protein Snacks deliver a tasty combination of meat, cheese, nuts, and fruits, all in one portable pack. They come in multiple […]
Blackheart Premium Spiced Rum is named the “Official Rum of the UFC” in the United States
The UFC has announced a new marketing partnership agreement with Blackheart Premium Spiced Rum making it the “Official Rum of the UFC” in the United States. The brand is owned by Heaven Hill Brands, America’s largest independent family-owned and operated distilled spirits company. It appears that the partnership will start with activation around the UFC […]
UFC announces Nemiroff as Official Vodka sponsor
The UFC announced its first-ever Official Vodka Partner as Nemiroff becomes the “Official Vodka” of the UFC in a new sponsorship category for the company. In return, Nemiroff will have a branded presence inside the Octagon starting with UFC 228 this Saturday. Via the UFC press release: “We’re excited that Nemiroff is joining us as […]
Endeavor purchases Flash Entertainment’s stake in UFC
Flash Entertainment has sold its 10% UFC stake to Endeavor according to Arabian Business. MMA Fighting has also reported and confirmed the sale by the Abu Dhabi-based company. There are no reports on the amount it sold its stake in the company. “After almost 10 years the time was right to exit that investment,” Lickrish […]