The Sports Business Journal reports the return of Bud Light to the UFC sponsorship has helped both brands reach out their target demos. As you recall, Modelo briefly replaced Bud Light as the official beer of the UFC. According to the article, Modelo is the number one “off-premise retail beer” (e.g., grocery, liquor stores) in […]
UFC
White highlighted as key piece to Trump election
Dana White has been highlighted as a factor in getting out the youth male demo to vote for Donald Trump as he regained the presidency. A long-time ally of Trump, White is low-key working his way up the Republican power tower. He has spoken at the 2016 and 2024 Republican National Convention and gave him […]
UFC Fight Night 247 bonuses
TKO Group beats Wall St. expectations for Q3
TKO Group announced its earnings for the third quarter of 2024. The company that owns the UFC and WWE reported earnings that beat Wall Street expectations. The company reported revenue of $681.2 million for the period ending September 30th and net earnings of $57.7 million. It also beat the Street’s expectations with an EBITDA of […]
Conor McGregor civil rape trial enters day 2
Conor McGregor is on trial in a civil court in Ireland for an alleged sexual assault that occurred in December 2018. McGregor contends that the sexual encounter was consensual and that she is attempting to extort the MMA star. The woman, known as Nikita Hand, claims that McGregor choked her three times and she thought […]