On Tuesday the UFC named Panini America as the exclusive collectible global trading card partner. The muli-year agreement is set to begin with the release of UFC Prizm. During the pandemic, the collectibles market has seen a renaissance in popularity. Previously, the UFC had a trading card deal with Topps. The deal begins in April […]
UFC
UFC 257: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 257 taking place on Fight Island in Abu Dhabi. Poirier stops Conor in 2 It was the return of the kinder, gentler Conor McGregor. The heavy favorite, many believed that McGregor would defeat Poirier as a second time. However, this […]
UFC 257 Prelims draw 1.433M viewers
The UFC 257 Prelims drew 1.433 million viewers on ESPN Saturday night per Nielsen via ShowBuzz Daily. The event drew 704,000 in the A18-49 demo and a 0.78 household rating. The UFC Prelims was the #1 cable telecast on Saturday. It was tops in the A18-49 demo and M18-49 demo with 0.75. The event started […]
Report: UFC 257 draws 1.6M global PPV buys
The Sports Business Journal reports that UFC 257 drew 1.2 million domestic PPV buys and another 400,000 international PPV buys for a total of 1.6 million. The estimate would make it the second biggest PPV in UFC history. SBJ says 1.6M global buys for #ufc257 pic.twitter.com/8auMWSQnK8 — Jason Cruz (@dilletaunt) January 26, 2021 In the […]