Sportico reports that’s the UFC has inked a media rights deal in China valued in the ‘high eight figures.’ The deal expands the company’s footprint in the country and has the potential for further financial growth. The UFC entered into a 5-year partnership with Chinese digital media company Migu. Previously, the UFC signed a 6-year […]
UFC
UFC misses mark with Black History Month tribute
The UFC attempted to do something for Black History Month featuring Michael Chandler retelling the story of adopting an African American child. While the story is touching and Chandler and his wife should be applauded for their kindness, the repackaging for Black History Month presents a tone-deaf reality about the organization. The video package aired […]
UFC Fight Night 185 bonuses
UFC Fight Night 185 took place Saturday night at the UFC Apex in Las Vegas. Derrick Lewis once again amazed all with another comeback KO to defeat Curtis Blaydes and earn a $50K bonus. Lewis was handled by Blaydes most of the two rounds although he did a great job of defending a takedown. However, […]
Last-minute cancelled bout on UFC Prelims
An interesting turn took place Saturday afternoon at The Apex in Las Vegas. The fight with Jamall Emmers and Chas Skelly was cancelled after Skelly entered the Octagon. During the broadcast, it was stated that Emmers experienced back spasm. 100% MMA pic.twitter.com/Ls86Znv2pn — Jed I. Goodman (@jedigoodman) February 20, 2021 Skelly took the high road […]
UFC and TikTok agree to partnership
The UFC has forged a deal with TikTok in a multi-year partnership in which the promotion will provide exclusive live content on the social-video platform. Financial terms of the deal were not disclosed. The deal begins this week with this Saturday’s UFC Fight Night featuring Curtis Blaydes vs. Derrick Lewis. The partnership will include the […]