The UFC announced that it will return to Brazil on January 21, 2023 for UFC 283 at Jeunesse Arena in Rio de Janeiro. The announcement was made in conjunction with the news that Band TV network will be the new broadcast home in Brazil for all UFC events. Also, UFC Fight Pass will launch in […]
UFC
UFC on ESPN 40 draws 734K for main card, 490K for prelims
UFC on ESPN 40 drew 734,000 viewers on ESPN Saturday night per Nielsen via ShowBuzz Daily. It took second in the ratings for Saturday night. The prelims drew 490,000 viewers preceding the main card on the network and were good enough for 5th overall. The main card drew 310,000 viewers in the A18-49 demo and […]
UFC on ESPN 40 bonuses
UFC exec predicts O’Malley next mainstream star
COO Lawrence Epstein predicted that UFC bantamweight Sean O’Malley has the potential to be the sport’s next mainstream superstar. Epstein made the comments during a Sports Business Journal Twitter Spaces event last week prior to UFC 277. Epstein cited O’Malley’s appeal to the younger demographic. Of course, the 27 years old is well-versed in the […]
UFC agrees to deal with Amazon Merch on Demand
Earlier this week, the UFC launched a partnership with Amazon Merch on Demand which will allow the company to sell original designs. Amazon Merch on Demand is Amazon.com’s print-on-demand service. It covers officially licensed UFC apparel and accessory products. The service allows content creators to upload their own designs and have them printed as merchandise […]